Waging War on Real Estate's Discounters
How to Unlock the Door to a Full Commission

  • Over 300 pages of techniques to defeat foes and convert clients into raving fans.
  • 17 Agent interviews reveal top strategies from multi-million dollar producers.
  • 82 Scripts allow you to handle the discount objection easily.

Waging War on Real Estate's Discounters provides the ammunition you need to win customers with innovative marketing strategies, cutting-edge technology, and competitor reconnaissance. Learn how to turn your clients into raving fans.

Your clients are willing to pay a full commission provided they see a benefit in doing so. The challenge for many hardworking agents is showing how full service brokerage actually helps sellers obtain the highest price possible in the shortest time.

If you're ready to put an end to commission compression, this is the book for you.